Manuscript Number : IJSRSET2310658

Opportunities and Challenges of Digital Marketing in India

Authors(2) :-Dr. Subhankar Bose, Dr. Gunjan Kumar

India is a huge market for marketing of any company’s product. It is because of its rising population size and increasing disposable income especially of its young population .Hence all the marketers’ pays special attention to India for its own business. As you know, along with the passage of time everything changes in this world, same is the way with marketing activities used by any company also. Traditional methods of marketing are rapidly being replaced by modern marketing techniques involving latest technologies. And digital marketing is one of them. Its importance also increases in India because of rapid penetration of internet in India and its tech savvy rising young population. Hence in order to connect with consumers, the need of the hour is to rapidly adopt this method by the company whether big or small. Consequently, the marketers must consider and analyse both advantages and disadvantages of digital marketing while planning the best marketing technique and setting business goal. It is in this context that this paper will try to analyse about the opportunities and challenges of Digital marketing in India.

Authors and Affiliations

Dr. Subhankar Bose
Assistant Professor in Finance, Vaishali Institute of Business & Rural Management, Muzaffarpur, India
Dr. Gunjan Kumar
Assistant Professor in Finance, Vaishali Institute of Business & Rural Management, Muzaffarpur, India

Digital Marketing, Population, Rapid Penetration

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  2. Core Edges Blog, ‘Core Digital Infrastructure Technologies improve exponentially without stabilising’, 26 June 2009 .
  3. Ericsson, ‘Vision 2020, 50 Billion Connected Devices’, February 2011.
  4. Erik Qualman, ‘Socialnomics: How Social Media Transforms the Way
  5. We Live and Do Business’. 5.Dewi, N. P. R. C. (2020). Digital marketing strategy on travel tourism businesses in marketing 4.0 era. International Research Journal of Management, IT and Social Sciences, 7(3), 58-64.

Publication Details

Published in : Volume 9 | Issue 4 | July-August 2022
Date of Publication : 2022-07-22
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 516-520
Manuscript Number : IJSRSET2310658
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Dr. Subhankar Bose, Dr. Gunjan Kumar, " Opportunities and Challenges of Digital Marketing in India, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 9, Issue 4, pp.516-520, July-August-2022. Journal URL : https://res.ijsrset.com/IJSRSET2310658

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