Manuscript Number : IJSRSET218635

Big Data and Strategy Management: Trends, Platforms, Success Factors and Applications

Authors(4) :-Tanmayee Tushar Parbat, Honey Jain, Rohan Benhal, Dr. Lalit Kulkarni

Big data and strategy management are trends that are positively impacting the business world. Past researches show that data generated in the modern world is huge and growing exponentially. These include structured and unstructured data that flood organizations daily. Unstructured data constitute the majority of the world’s digital data and these include text files, web, and social media posts, emails, images, audio, movies, etc. The unstructured data cannot be managed in the traditional relational database management system (RDBMS). Therefore, data proliferation requires a rethinking of techniques for capturing, storing, and processing the data. This is the role big data has come to play. This paper, therefore, is aimed at increasing the attention of organizations and researchers to various applications and benefits of big data technology. The paper reviews and discusses, the recent trends, opportunities and pitfalls of big data and how it has enabled organizations to create successful business strategies and remain competitive, based on available literature. Furthermore, the review presents the various applications of big data and business analytics, data sources generated in these applications and their key characteristics. Finally, the review not only outlines the challenges for successful implementation of big data projects but also highlights the current open research directions of big data analytics that require further consideration. The reviewed areas of big data suggest that good management and manipulation of the large data sets using the techniques and tools of big data can deliver actionable insights that create business values.

Authors and Affiliations

Tanmayee Tushar Parbat
B.E IT, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India
Honey Jain
BBA IT, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India
Rohan Benhal
Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India
Dr. Lalit Kulkarni

big data, strategy management, business intelligence, Hadoop ecosystem, big data tools, review and business value

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Publication Details

Published in : Volume 9 | Issue 7 | September-October 2021
Date of Publication : 2021-10-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 69-75
Manuscript Number : IJSRSET218635
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Tanmayee Tushar Parbat, Honey Jain, Rohan Benhal, Dr. Lalit Kulkarni, " Big Data and Strategy Management: Trends, Platforms, Success Factors and Applications, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 9, Issue 7, pp.69-75, September-October-2021. Journal URL : https://res.ijsrset.com/IJSRSET218635

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