Manuscript Number : IJSRSET2021446

Profitable E-commerce for Low-Priced Items, Unleashing the Untapped Potential

Authors(1) :-Maurya Modi

This white paper explores the strategies and operational considerations necessary for building a profitable e-commerce business focused on selling low-priced items. While individual unit margins are minimal, significant revenue and profit can be achieved through high-volume sales, optimized operational efficiency, and effective marketing. This paper examines key aspects including: product sourcing and selection, emphasizing high-demand, low-cost goods; platform selection and store setup, focusing on minimizing overhead; efficient inventory management and fulfillment strategies, including dropshipping and bulk purchasing; targeted marketing and customer acquisition techniques, leveraging social media and influencer marketing; and data-driven analysis for continuous optimization. By addressing these critical areas, businesses can unlock the potential of low-priced e-commerce, achieving sustainable growth and profitability in a competitive online marketplace.

Authors and Affiliations

Maurya Modi
Independent Researcher, India

E-commerce; profitability; low priced items; online retail; selection expansion; high volume sales; generative AL; ML based recommendations; pre-compute; event driven architecture; fulfilment optimization; Machine Learning (ML); cost transformation; revenue transformation; product sourcing; dropshipping; inventory management; fulfillment; marketing; customer acquisition; seller experience; customer experience; go-to-market strategy; cost minimization; price optimization; upselling; cross-selling; data-driven analysis; niche markets; trending products; private labeling; platform selection; store setup; automation; social media marketing; influencer marketing; email marketing; search; engine optimization (SEO); lifetime value (LTV); Artificial Intelligence (AI); brand building; scaling; international expansion; subscription services; affiliate programs; unit economics; customer retention; logistics; supply chain; online marketplaces; digital marketing; business strategy; retail strategy; e-commerce trends; online business; budget retail; affordable products; online sales

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Publication Details

Published in : Volume 7 | Issue 6 | November-December 2020
Date of Publication : 2020-12-20
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 348-358
Manuscript Number : IJSRSET2021446
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Maurya Modi , " Profitable E-commerce for Low-Priced Items, Unleashing the Untapped Potential, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 7, Issue 6, pp.348-358, November-December-2020. Available at doi : https://doi.org/10.32628/IJSRSET2021446      Journal URL : https://res.ijsrset.com/IJSRSET2021446

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