Manuscript Number : IJSRSET18416

Impact of Cable Television Digitization on the Revenue Model of Television Broadcasters

Authors(1) :-Gaurav

Broadcasters' overdependence on advertisement revenues (their major chunk of subscription revenues being unfairly eaten by LCOs through rampant under-reporting) is a cause for concern for the whole Industry. With the advent of cable television digitization Broadcasters shall have a healthy mix of advertising and subscription revenue which shall wean them off of their heavy dependence on advertising revenues and thus Digitization is a landmark event for the financial and vibrancy of television industry.

Authors and Affiliations

Gaurav
Assistant Professor, University School of Commerce and Management, Guru Kashi University, Talwandi Sabo, Punjab, India

cable TV, television, digitization, broadcasters, revenue model

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Publication Details

Published in : Volume 3 | Issue 8 | November-December 2017
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 1043-1050
Manuscript Number : IJSRSET18416
Publisher : Technoscience Academy

Print ISSN : 2395-1990, Online ISSN : 2394-4099

Cite This Article :

Gaurav, " Impact of Cable Television Digitization on the Revenue Model of Television Broadcasters, International Journal of Scientific Research in Science, Engineering and Technology(IJSRSET), Print ISSN : 2395-1990, Online ISSN : 2394-4099, Volume 3, Issue 8, pp.1043-1050, November-December-2017. Journal URL : https://res.ijsrset.com/IJSRSET18416

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